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NEW YORK The stars were out at the Fame and Moda trade shows

Brands such as Chinese Laundry, Bread N Butter, Do+Be Collection, Glam, Hem & Thread, Moodie and Steve Madden were just some of the names showing off their spring and summer 2020 looks, which included lots of star patterns, sparkles and shimmery-sequins ensembles. 

“It’s been super buzzy, super busy,” said Vanessa Vanni, head of sales at the trade shows’ parent company, Informa Markets. 

The shows are part of the NY Women’s January market, which runs several times a year under parent company Informa Markets. 

This time around, retailers got to browse through five shows, including Moda’s modern, edgy fashions and Fame’s trend-driven looks for Millennial and Gen Z shoppers. Intermezzo, Accessorie Circuit and Accessories the Show also ran Sunday through Tuesday, here, at the Jacob K. Javits Convention Center, while Nicole Stillings, aka DJ Rosé, supplied the tunes. 

Stillings said there were convention attendees dancing and celebrating with a Champagne toast during the opening reception on Sunday. 

Vanni added: “People were working from the minute the doors opened Sunday until after we closed at six o’clock. And the traffic that was here, they were here to do business. They didn’t schlep here on Jan. 5 just to look.” 

Jina Han, wholesale sales manager for Unique Vintage, agreed. 

“It’s like a madhouse in here,” Han said. “Traffic is usually slow in the morning and then, right after lunch, all the boutique [retailers] come.”

In total, there were more than 230 brands showing at all five shows, including brands such as OnTwelfth, Main Strip, In Cashmere and Le Lis.

Le Lis, the Los Angeles-based women’s apparel manufacturer’s booth was swarming with people eager to get a glimpse of star-printed tops, overalls, dresses and lingerie-inspired pieces both Sunday and Monday. 

“Stars are strong now. And they’re just getting stronger,” said Brandon Kim, the Le Lis’ trade show coordinator. “People love them.”  

Other noticeable trends were floral prints, polka dots, insect and animal patterns, fray-trimmed sweaters, muted color schemes and lots of pastels. 

“Neon is done,” Kim explained. “It had a moment — especially with our customer base. But by the end of the summer last year, it just never came back.”

Moreover, few were concerned about the ongoing trade tensions with China — even those that have factories in China. While President Donald Trump has agreed to reduce the tariff load — last month reaching a deal to cutting the 15 percent tariffs imposed on $120 billion in Chinese imports in half — there’s still a lot of negotiating to do between the two sides. 

“Yeah, prices have gone up,” said Tate Watson, vice president of Los Angeles-based retailer Scandal Italy. “But what are you going to do? It’s a symbiotic relationship: tariffs go up, prices go up. It’s the name of the game.” 

Meanwhile, her apparel company, which also sells direct-to-consumer and has a Los Angeles shop, continues to prepare for the coming year. 

“It’s light and bright always,” Watson said. 

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