Gina Sprenger

Fanatics has named Gina Sprenger to the newly created role of chief strategic retail officer.

She will lead all merchandising, inventory management and field operations for the company’s strategic retail division, which includes 175 flagships, stadium and in-venue retail locations as well as special events such as the Kentucky Derby, NHL’s Winter Classic and All-Star Games. She will oversee some 1,800 employees.

Sprenger, who has been with Fanatics since 2016, will continue to report to Jack Boyle, global copresident of direct-to-consumer retail, and will now join the executive leadership team of chief executive officer Doug Mack. She had previously led the e-commerce division for Fanatics’ NCAA and hardgoods businesses as well as the company’s off-line merchandising efforts in the company’s physical retail locations.

“I am thrilled for Gina stepping into her new role as chief strategic retail officer, and could not be more excited about how she will apply her vast experience to grow several of our key retail divisions,” Boyle said. “She’s made a significant impact in bolstering our omnichannel capabilities over the past three years, and there’s no doubt that her leadership, commitment and forward-thinking vision will be a benefit to our hundreds of partners as we continue to innovate the licensed sports industry.”

During her time at Fanatics, Sprenger was credited with playing a key role in several strategic growth initiatives, including the development and expansion of Fanatics’ Better Brands undertaking, which creates more fashion-forward licensed fan gear for traditional and heritage brands. She was also key in introducing new women’s merchandising programs across all leagues and teams.

Before joining Fanatics, Sprenger was executive vice president of merchandising at Bluestem Brands and she also spent more than 20 years at Target, holding various senior level roles across several departments.

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