Steve Davis

Steve Davis, who resigned as chief executive officer of Rue La La in May, has joined Fanatics as president of its international division.

In his new position, Davis will be responsible for growing the company’s international division. He will also begin building a manufacturing and distribution infrastructure for the company worldwide that is similar to the e-commerce platform it has in place in North America. Fanatics is the leading retailer of officially licensed sports merchandise.

The president’s position was formerly held by Andy Anson, who left the company in March, but the role has been expanded to focus on global expansion.

“Steve brings a broad range of commerce and brand-building expertise to Fanatics with a deep understanding of the global retail landscape,” said Doug Mack, the company’s chief executive officer. “His leadership will significantly advance our global footprint and expand the multichannel, merchandising and manufacturing capabilities that we provide to all our partners worldwide. We aim to become the number-one fan brand in the world and Steve will play a key part in ensuring we make that happen.”

In 2016, Fanatics made a significant investment to grow its international reach by acquiring U.K.-based online retailer Kitbag, an official partner of top soccer clubs, including Manchester United, Real Madrid, Manchester City, Paris Saint-Germain, and Borussia Dortmund, among others. More recently it acquired Majestic, the licensed sportswear company, also adding to its global distribution and manufacturing ability.

Davis said by expanding internationally, Fanatics hopes to “allow many of the world’s top sports brands and clubs to connect more deeply with their fans through increased assortments, the ability to provide real-time, on-demand items and added global distribution points that will put gear in people’s hands faster than ever before.”

Fanatics just closed on an investment round from SoftBank’s Vision Fund, a business that has deep ties throughout Asia-Pacific.

Prior to Rue La La, Davis was headquartered in Spain overseeing the global operations for GSI Commerce, an e-commerce and marketing solutions company that was acquired by eBay in 2011.

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