By  on June 19, 2019

LONDON — Farfetch has long had its eyes on blockchain and its potential to disrupt the luxury industry. Now it’s joining Facebook’s new blockchain initiative that could completely transform the way transactions are made.

The social network is developing a cryptocurrency called Libra Blockchain, which is designed to make sending money as easy as sending a photo or text — users will be able to convert money into Libra and send it via apps like WhatsApp or Facebook Messenger.

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