NAUTICAL DISPATCH: Farfetch.com is taking luxury shopping to the high seas with a new yacht delivery service called Farfetch & Away. Shoppers can call a dedicated number handled by the Farfetch private client team, who will send the goods to a preferred port for collection. The service will run until September 16 in selected European ports, including Capri’s Marina Grande in Italy; Cannes, France; and Santorini and New Port, Mykonos, in the Greek Isles.
“The decision to launch Farfetch & Away was directly related to our unique ability to respond to insight from our customers about their lifestyles and shopping needs,” said José Neves, the site’s founder and chief executive officer. “With our network of 300 boutiques around the world, omnichannel platform and world-class technology we have the ability to deliver a shopping service like no other.”
The summer port delivery service was something that Neves has long talked about, and reflects his ambitions to find new ways to market, sell and distribute. In May, Farfetch bought Browns, the landmark fashion retail store, in a bid to fuse bricks and clicks and add value to both the online and in-store shopping experiences.
“The vision is to answer the question: ‘How will people shop for luxury fashion five or 10 years into the future?’ This won’t be purely online,” Neves, told WWD at the time. “The answer, we believe, will be a seamless merge of a fantastic physical experience with powerful, yet subtle, technology.”
In tandem with the Browns acquisition, Farfetch has also created a new business unit called “Store of the Future” that will be led by Sandrine Deveaux, whose most recent role was multichannel director at Harvey Nichols.
Farfetch, which was founded in 2008, secured its latest round of investment in March. The $86 million raised valued the company at $1 billion.