Farfetch is going the way of Net-a-porter and will today launch same-day delivery.
The difference is that while Net-a-porter offers the service to customers in London, Hong Kong and New York City (and select parts of New Jersey, Westchester and Fairfield County in Connecticut), Farfetch is debuting same-day service in nine of the cities the marketplace has member boutiques.
More than 50 boutiques in Barcelona, Miami, Rome, Madrid, New York, Paris, Milan, London and Los Angeles will offer the service, including Kirna Zabête in New York, Gallery Madrid and L’Eclaireur in Paris. This makes the service available in about 17 percent of Farfetch’s network of 300 stores.
“If you have invested in a beautiful Los Angeles store that carries your best assortment why would your L.A. customers have to be restricted to your e-commerce selection and wait days — or if the warehouse is in Europe, even more — for a delivery?” said Farfetch chief executive officer José Neves. Orders placed before 10 a.m. Monday through Friday are eligible for the same-day service, which costs $25.
Also unlike Net-a-porter, the seven-year-old marketplace doesn’t own any of its inventory. This means that while Farfetch drives the same-day service, the stores need to “beautifully package the goods in the time slot we’ve agreed with them and we take care of the logistics of picking it up and delivering it to the customers,” he explained.
For now, Neves said providing the best service to customers is the goal. It’s part of our store of the future business and it’s not just about boutiques but brands as well.”
Today will also see the debut of Farfetch’s design collaboration, Farfetch x LACMA, in honor of The Los Angeles County Museum of Art’s 50th anniversary. The luxe e-commerce site worked with a handful of L.A.-based designers on exclusive items that are now on sale at farfetch.com and the museum’s shop, with all proceeds going to benefit the museum. Prices range from $50 for a T-shirt to more than $1,000 for a dress from designers including Anita Ko, Cathy Waterman, Clare Vivier, Greg Lauren, Gregory Parkinson, Irene Neuwirth, Jennifer Meyer, Monique Lhuillier, Newbark, Rodarte and The Elder Statesman.