By  on August 14, 2019

If one scrolls down the web sites of “conscious” brands like Allbirds, Eileen Fisher and Hill City, they will find an enigmatic bold-type B logo, unassuming but with subtle gravitas. It says that the company is a certified B Corporation. But what exactly does it mean? For fashion brands seeking the holy grail of sustainability branding, and the consuming public, the answer requires some unpacking.

“We were intrigued by it, because it feels like the birth of a community of like-minded businesses,” said Amy Hall, the vice president of social consciousness at Eileen Fisher, a certified B Corp for the last few years. “We felt it could be really cool to join this community and support it.” 

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