By  on January 27, 2016

Fashion GPS has merged with marketing firm Augure, creating a new high-tech player at New York Fashion Week that will not only help manage RSVPs and seating charts, but will analyze the reach of social media influencers in the front row.

The combined company will be based in New York and rebranded as Launchmetrics, with 1,700 clients spanning 70 countries. Altogether, it will have about 200 employees and offices in Los Angeles, Paris, London, Madrid, Girona and Hong Kong. A Milan office will open in March and the company will enter Japan later this year.

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