Fendi's new store at Iguatemi São Paulo.

Fendi has opened a 1,500-square-foot store at Iguatemi, the oldest Brazilian luxury shopping center in São Paulo. The Roman fashion house has a prime location, near an undulating ceiling window treatment and across from Cartier and Bottega Veneta.

The store will offer the full breadth of Fendi products, including men’s and women’s ready-to-wear, fur, handbags, shoes, accessories and collections designed by Karl Lagerfeld and Silvia Venturini Fendi.

“We are proud to welcome Fendi to the Iguatemi family,” said Carlos Jereissati Filho, chief executive officer of Iguatemi. “Fendi’s rich Italian heritage is beloved by Brazilians. We’re excited to bring the Fendi experience to our clients at Iguatemi São Paulo.”

Fendi in 2013 launched its first store in São Paolo at Cidade Jardim Mall.

The store was designed by London-based Jasper Morrison with oblong sofas and chairs in pale shades of blush and beige textured velvet. Pewter and moss-colored rugs are tossed over herringbone wood floors and walls in the women’s areas are covered in painted raffia, Bell table furnishings by designer Sebastian Herkner and armchairs from Tokyo firm Curiosity complete the refined scene.

Lagerfeld provided sketches for decorating the fitting rooms.

A dedicated men’s area features light gray textured walls and a seating area surrounding an Elliot Eakins Ages occasional table. Display shelves throughout the store are covered with off-white Selleria leather, a hallmark of Fendi units since the brand’s inception. The highly lacquered Mondrian-style facade is a first for the fashion house and features bricks in geometric shapes favored by the artist.

load comments
blog comments powered by Disqus