Fidenza Village

Fidenza Village, the Italian luxury outlet operated by Value Retail, has been restructured to incorporate an additional 37,800-square-feet of retail space.

The shopping destination covers an area of 226,800 square feet.

According to the company, Value Retail invested 30 million euros, or $32 million, in the outlet’s implementation.

A restaurant, called “Villano,” as well as a concierge area welcoming visitors, have been added, along with a range of international brand stores, spanning from Dsquared2, Jil Sander and Roberto Cavalli to New Balance, Nike, Mandarina Duck, K-way and Moleskine.

Etro and Versace also unveiled new boutiques with new concepts.

Fidenza Village signed an agreement with Lausanne’s prestigious École hôtelière to develop a training program for the outlet’s staff.

“Guests are at the center,” said Fidenza Village business director Giuseppe Servidori. “Our villages are meant to be places where visitors should experiment the luxurious feeling of being at the center of everything, from the offered services and cultural and entertainment activities to the small yet fundamental attention our staff dedicates to them to every day.”

Along with Fidenza Village, Value Retail operates other eight outlets located close to European cities such as London, Munich, Frankfurt, Dublin, Barcelona, Madrid, Paris and Brussels.

The company unveiled its first Chinese outpost with the opening of the Suzhou Village. Another outlet bowed in Shanghai next to the local Disney Resort in May.