By  on March 16, 2018

NEW YORK — After four years on Great Jones Street, it’s finally time to settle in.

C.C. Filson Co., the venerable outdoors brand that was founded in 1897 as an outfitter for explorers heading to Alaska for the Gold Rush, has operated a store on the NoHo street for a while now, but it never really felt like home. That changed this week when the company unveiled a complete remodel of the space, one that speaks to the brand’s roots.

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