By  on November 5, 2019

Greg Petro, chief executive officer of First Insight Inc., and Oliver Chen, managing director and senior research analyst for retail at Cowen and Co., shared the stage at the summit to break down the dual meanings of the word “value” while offering insights into reports focusing on diversity and inclusion, and customer lifetime value.

Petro opened the session discussing the “principles” definition of the word value and by sharing results from a just-launched report that revealed challenges in being inclusive and delivering products that shoppers want, but without offending them. Petro cited recent examples of products that were insensitive from a cultural competency perspective.

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