By  on January 23, 2019

NEW YORK — Fivestory, the multibrand luxury retailer located in an Upper East Side town house, is known for a designer roster that includes Alexander McQueen, Proenza Schouler, Rosetta Getty, Rosie Assoulin, Etro and Alexandre Birman, among others. For spring, Fivestory is launching an inaugural private label collection.

“For us it became very apparent that there are knitwear, handbags and accessories that are big drivers, and not just something that we’re selling 10 units of,” said Alexandra Baker, the retailer’s chief operating officer. “These are things our clients were searching for and represent a significant amount of volume.”

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