By  on August 9, 2019

Nike’s logo may seem sacred, appearing on millions of products — a symbol that’s meant to evoke the sound of speed and movement. The Swoosh has had various permutations over the years, and now, with Evolution of the Swoosh, Foot Locker is paying homage to three of the iterations with sneakers and apparel for men and kids, and a women’s collection bowing at the end of the year.

“We wanted to go back to some authentic interpretations of the logo,” said Patrick Walsh, vice president of marketing of Foot Locker North America. “I’m sure Nike has others in the vault. That’s what’s interesting. Over the years, Nike has done some different things with the Swoosh. If this is successful, I can’t see why we can’t go back. Nike is willing to try new things. It’s a testament to the quality of the logo and its usage over the years that we can create a collection years later, and it doesn’t feel dated.”

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