By  on October 17, 2018

Physical retail will have a new concept next month through a rotation of curated spaces, courtesy of Fourpost.

The concept will open Nov. 1 at the Mall of America in Minnesota and the West Edmonton Mall in Alberta, Canada. Fourpost plans to roll out additional locations beginning in 2019. The retail model features a rotating series of studio shops, eateries and events within an area that’s between 10,000 to 20,000 square feet. The idea is to create a different retail experience that connects brands with consumers, and have the space become a destination spot within the mall.

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