BACK HOME: Los Angeles boutique retailer Fred Segal said it expects to open the doors to its Malibu store April 6.
The 4,000-square-foot space marks a homecoming of sorts for the brand, owned by Evolution Media Capital, with the retailer starting off in Malibu.
The store is located in Malibu Village and will carry men’s, women’s and accessories with the same shop-in-shop concepts Fred Segal is known for, including footwear and floral shops. Brands expected in the store include Fred Segal Originals, Simon Miller, Staud, LNDR, 324 New York, 3×1, By Far, Mara Hoffman and Proenza Schouler.
The company said it partnered on the store with Maris Collective, which operates more than 40 stores globally, and the investment and management firm Jamestown LP, which owns the 50,000-square-foot Malibu Village.
Fred Segal, once open, will join brands such as Lululemon, Marine Layer, Sephora and Zadig & Voltaire.
“It’s another iconic location,” Fred Segal president John Frierson told WWD last year of Malibu as he outlined the company’s store plans. “We think Sunset’s iconic and this is an iconic corner store right in Malibu.”
Domestically, Malibu joins the company’s Sunset Boulevard location, opened a little over a year ago, and its store at Los Angeles International Airport.
Fred Segal last year revealed plans to ramp up its international presence with the help of operating partners in a combination of shop-in-shops and freestanding stores. The company began that overseas expansion in the fall and counts outposts in Taipei, Kuala Lumpur, Switzerland.
Fred Segal executives said at the time of its international announcement it planned to scale the business to roughly 20 doors over the next five years.