By  on July 15, 2016

Free People is introducing beauty with a healthy twist.

Following the lead of fellow Urban Outfitters Inc.’s chains, Anthropologie and Urban Outfitters, the 122-unit apparel retailer will add the beauty and wellness category online Monday before rolling it into select stores in the fall. Instead of replicating those concepts’ cool niche or retro chic takes on beauty, Jessica Richards, senior beauty merchant and founder of Shen Beauty, tailored Free People’s assortment for active young professional women who care about what they put in and on their bodies.

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