Free People is introducing beauty with a healthy twist.
Following the lead of fellow Urban Outfitters Inc.’s chains, Anthropologie and Urban Outfitters, the 122-unit apparel retailer will add the beauty and wellness category online Monday before rolling it into select stores in the fall. Instead of replicating those concepts’ cool niche or retro chic takes on beauty, Jessica Richards, senior beauty merchant and founder of Shen Beauty, tailored Free People’s assortment for active young professional women who care about what they put in and on their bodies.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit