By  on September 13, 2016

Madewell has chosen French-American indie-pop duo Freedom Fry as the musical component for its six-city “Denim Forever” tour, which began last month. Parisian-born Marie Seyrat and Bruce Driscoll met in 2011 when Seyrat was a stylist for a video that Driscoll was shooting for his other brand, Blondfire. That the two are telegenic doesn’t hurt either; Seyrat looks like a young Lindsay Wagner while Driscoll bears a resemblance to Dave Grohl.

Seyrat and Driscoll, who are married, have licensed songs for more than 15 spots in the past year, including placements on Netflix’s “Love,” from Judd Apatow, “Grey’s Anatomy,” and fashion brands such as Lanvin.

To continue reading this article...