PARIS — Online business generated in France surpassed the 100 billion euro mark in 2019, according to a federation of e-commerce operators, known under the acronym Fevad.
Sales of products and services generated in the country through online means came to 103.4 billion euros, an 11.6 percent rise compared to the previous year, Fevad said in a presentation at the French finance ministry.
The number of transactions increased by 15.7 percent to 1.7 billion transactions, while the average basket is down, falling below 60 euros, the lowest level ever, according to Fevad.
The organization is projecting similar growth for the upcoming year, pegging annual sales growth at 115 billion euros will be generated by 2 billion transactions.
Over the past decade, Internet sales in France have quadrupled, according to Fevad estimates.
Sales through mobile devices, most common with younger consumers, have increased by 18 percent, the federation said.
A study conducted with Médiamétrie, a company that tracks Internet usage in France, showed that e-commerce consumers are increasingly taking environmental concerns into consideration when making purchases online, the federation also reported.
E-commerce has drawn scrutiny for the amount of packaging and energy that goes into door-to-door deliveries.
The federation counts more than 600 members and 800 Internet sites, including Amazon, Ikea, Fnac, La Redoute, Carrefour and Conforama.