By  on June 17, 2019

Fresh Produce has taken up residence at a 1,340-square-foot space at 66 Newtown Lane in East Hampton through mid-October. The extended engagement will allow the brand to learn about East End consumers, including Manhattanites, as it considers opening a store in the region. New York is among the top five locations for online purchases on the brand’s e-commerce site, with a 30 percent sales increase year-over-year.

“Fresh Produce could represent the contrast between consumers’ bustling lives in New York. We could help them relieve their stress,” said Cindy Keizman, chief merchandising and operations manager. “We’re all about the comforts of beach life, a coastal feel and nature. We reflect our values in all touch points.”

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