ATLANTA — Frank Fenton has joined Ful, LLC as president, a new position. 

Al Gossett, managing partner, to whom Fenton reports, has been responsible for running the company for the past three years. Fenton will be responsible for the management of the Ful and Sol Sport brands, as well as Ful’s partnership with NASCAR for all backpacks, travel gear and travel accessories.

Before joining Ful, Fenton was vice-president of sales for JanSport, a division of VF Corp.’s Outdoor coalition. Ful is the active lifestyle division of JALP, LLC