By  on August 8, 2016

Fullbeauty Brands, a brand portfolio dedicated exclusively to plus sizes, is launching Sweden’s leading online department store, Ellos, as a women’s plus-size brand in the U.S. The collection launches online today at, and via catalogue on Aug. 22.

Ellos will feature bestselling current-season styles from Europe, as well as new fall designs. The Ellos collection will be sold in sizes 10 to 34, and will retail from $15 to $280.

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