Fynd.me is taking a new approach to e-commerce shopping for women.
The web site has arranged its search experience to align with the way women shop. “We want you to find what you’re looking for by searching visually,” said site cofounder Charese Embree.
For example, when a woman wants a specific dress, she might search for a summer, cotton maxidress. “We decided to start with the dress,” Embree said. “Women always need a dress.” She said that at this time they are not keeping a strict price range.
Women would normally go to individual retail outlets online like Bloomingdale’s or Macy’s separately and search each site. Time consuming and laborious. Another option is to go to a big online retailer like Amazon, but then the searches usually result in a variety of items and many of them look nothing like what the customer is searching.
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Fynd.me shows the customer a selection of dresses in big images, which she can then “heart” the styles she likes, which then narrows the search field. When the customer chooses to buy an item, they are bumped over to the retailer that has the inventory. The Fynd.me software allows the company to track purchases including the money spent and the items. Fynd.me also plans to be data miners as they capture these sales statistics.
The curated dress site is already affiliated with Nordstrom and Bloomingdale’s. More department stores are expected to sign on in the near future.
One-time roommates Embree and Adam Juhasz started the company in December. Embree had been expressing her frustrations with how the Internet was hurting the physical retail business. Rather than give up on retail, the two joined forces and decided to make online shopping for them instead of against them.
It launched in May and Fynd.me is already working on its Series A funding. Their next goal is to create more clothing selections beyond dresses and expand into categories like men and kids.
“We had one vision, becoming your best personal shopper, curating the best online fashion stores into one place,” Embree said.