ATLANTA — The Sara Lee Corp., an official licensee for the 1996 Olympic Games, has opened its first Olympic Concept Shop in partnership with Kmart Stores.

The 30-by-40-square-foot shop offers Olympic apparel from Hanes and Hanes Her Way. The average retail price of T-shirts is $10.99, fleece sweatshirts and sweatpants retail for $17.99 and Olympic theme jackets are $49.99.

All merchandise is under the Hanes and Hanes Her Way label, with the exception of jackets and hats from Logo 7, another sub-licensee. Other licensees will be included in the future.

The shop, which opened Saturday at the Kmart unit located in Marietta, Ga., a suburb of Atlanta, also features a collection of sheets and towels from Fieldcrest Cannon, as well as souvenirs such as cups, stickers, and pennants.

Sara Lee plans to open an Olympic Concept Shop in each of the six Atlanta-area Kmart locations and possibly expand to other stores and markets outside Atlanta.