PARIS — Don’t call them salespeople. Members of the future sales team of the Galerie Lafayette Champs Elysées will be dubbed “personal stylists.”
The retailer, which is recruiting the sales team for its upcoming flagship, has launched its “Retail Academy” training program in partnership with the Institut Français de la Mode.
Upon the opening of the new Galeries Lafayette store in the spring, the 300 “personal stylists” at Galeries Lafayette Champs Elysées will have benefited from a bespoke training program aiming to adapt the profession to the digitalization of retail.
Workshops, coaching sessions, talks with experts and e-learning courses will guide the sales team toward a model that is omnichannel and client-focused.
The “personal stylists” will be a cross between style specialists, cultural influencers and concierges, the latter thanks to a partnership with Clés d’Or, the French union for hotel concierges.
They will be able to provide relaxed and personalized relationships with each client, while forming a “connected community” that has perfect grasp of digital tools.
A love of fashion and a “quirky personality” are also on the job description.