PARIS — Galeries Lafayette continues to rev up its men’s business.

Following 11 months of renovation, the French department store has unveiled a new men’s flagship in its Bordeaux unit.

The roughly 32,300-square-foot space spanning four floors showcases several new brands including Tiger of Sweden, CK Menswear, Polo Sport and Baldessarini, which are exclusive to the location in one of France’s largest cities.

The space now carries a total of 150 men’s wear labels ranging from urban to sportswear to formal.

Galeries Lafayette recently completed the overhaul of BHV, its Marais department store. A separate building for men has been set up, in addition to dining attractions and a handful of stand-alone boutiques, including Valentino, Givenchy, Gucci and Fendi, which picked the site to be its first men’s-only unit in Europe.

Though the group does not reveal figures, a spokeswoman said that “men’s is a big thing for us. It’s an interesting market, where we want to be more present.”

Alexandre Liot, director of BHV, told WWD in September: “Since we opened BHV Homme eight years ago, we have seen a steady progression, especially in the last three years.” He said sales climbed 8 percent in 2014 and another 9 percent “so far this year.”

This compares to a rise of 7 percent in the entire department store.

Galeries Lafayette’s efforts to up its men’s wear offering are far from finished.

The retailer’s flagship on Boulevard Haussmann is currently undergoing a total makeover. A new shoe floor has already been set up. More luxury brands, sportswear and lifestyle are to follow. The unit’s full extension is expected to be completed in the first quarter of 2016.

Galeries Lafayette group counts around 55 stores in France and five abroad. While it is slated to shutter its branches in Lille and Béziers by year-end, the group has three new venues in the pipeline in Istanbul, Doha and Milan.

 

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