PARIS — The great retail reshuffle continues. Galeries Lafayette is bringing products from La Redoute, a traditional French catalogue business that converted into an online business, into dozens of stores across France.
As the department store continues to refashion its activity to suit digital times, Galeries Lafayette is adding more than 50 points of sale for La Redoute this year — 33 for clothing and 20 for home decoration.
Stretching more than 1,000 square feet of space, the home decoration products will be shown in a “lifestyle” setting of pieces from the AMPM and La Redoute Intérieurs labels.
La Redoute apparel will appear in stores across the country, with a prominent section on the third floor of the Boulevard Haussmann flagship in Paris.
Galeries Lafayette, which last week inaugurated its new Champs-Élysées store in the French capital, purchased a majority stake in La Redoute last year, grabbing one of the country’s key e-commerce players.
A household name in France, La Redoute traditionally sold a broad selection of clothing and furniture. After losing clients for nearly two decades, the company managed to increase client numbers in 2015, clawing its way back to relevance by offering more upscale products and renewing collections more often.
At the time of announcing its intention to buy La Redoute, Galeries Lafayette said it aimed to generate 75 percent of sales from fashion and 25 percent of sales from home decor by 2020, with the bulk of sales, 70 percent, in physical stores.