Galeries Lafayette Royal Quartz Paris

PARIS — Galeries Lafayette will upgrade the watch stores it manages in Paris airports as it continues to revamp the traditional department store model to secure future relevance.

The French retailer said Friday it has won the most recent tender by the airport operator Groupe ADP to run the stores until 2026. Galeries Lafayette won the last round in 2011.

The company will add its department store name to the 11 stores in the Charles de Gaulle and Orly airports, re-branding them Galeries Lafayette-Royal Quartz Paris. Galeries Lafayette is meant to project the image of an ambassador of the French art of living and fashion, while Royal Quartz Paris is known for historic expertise in the watchmaking and travel-retail industries, the group said in a statement.

The contract will help both parties with their shared ambition of making Paris and France the leading destination for global travelers, said Daphné de Jenlis, who manages the watch retail business for the department store group.

De Jenlis noted the contract would provide new impetus to “reinvent our commercial offer, optimize client services and develop a new exclusive store concept around a typical Parisian shopping experience.”

Spurred on by sluggish domestic consumption, Galeries Lafayette has turned to tourist flows to secure business, particularly with the Chinese. The retailer has even embarked on expansion to China, with plans to unveil a flagship in Shanghai later this year, and a goal of setting up a dozen stores in some of the country’s largest cities by 2025.

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