HERE COMES THE BRIDE: La Brea Avenue, make room for Galia Lahav.
The Israel-based bridal and eveningwear designer will open her first store — totaling 5,760 square feet across two levels — on Thursday.
“It’s always been a dream to have our own store and to see our logo somewhere and we’re all about the glam,” said head designer Sharon Sever. “There’s nothing more glamorous than L.A. and it’s our favorite place in the U.S.”
The company, whose gowns are sold in 40 stores including Bergdorf Goodman in New York and Browns in London, projects $3 million in annual sales. Bridal will account for most of that and is estimated to hit around $2 million, with the remainder comprising eveningwear sales.
The Galia Lahav Haute Couture boutique is being positioned as the antithesis to traditional bridal shops, offering customers fitting rooms with areas specifically for family and the bridal party and a more relaxed atmosphere with a kitchen and candy bar. The goal with the La Brea location is to go after a younger demographic of brides and others looking for formalwear, according to Sever.
“Naturally, everyone’s drawn to Rodeo Drive, but we’re more of a young [company], [offering] something more fashionable in bridalwear,” Sever said. “We were looking for an area that would appeal to the younger people and that area between midtown and Beverly Hills is the right place for us.”
A VIP fitting room boasts a private entrance, which could serve the company well as it seeks to grow the roster of celebrities wearing its custom designs. The company’s designs have been seen on Jennifer Lopez and Vanessa Hudgens.
Another Galia Lahav boutique is set to open in Hamburg at the start of next month.