PARIS — Galliano, the secondary line produced by Italy’s Ittierre SpA, is thrusting ahead into the burgeoning e-commerce realm.
The John Galliano Co. went live Tuesday with gallianostore.com, selling apparel and accessories for women and men and offering international shipping. The English-language site is designed and operated by Milan-based The Level Group.
The site’s features include “searchandising,” described as a merchandising tool driven by real-time customer preferences.
Ittierre has held the license for Galliano since 2006, having since expanded the ranges to include men’s wear, leather goods and footwear.