PARIS — Galliano, the secondary line produced by Italy’s Ittierre SpA, is thrusting ahead into the burgeoning e-commerce realm.
This story first appeared in the November 16, 2011 issue of WWD. Subscribe Today.
The John Galliano Co. went live Tuesday with gallianostore.com, selling apparel and accessories for women and men and offering international shipping. The English-language site is designed and operated by Milan-based The Level Group.
The site’s features include “searchandising,” described as a merchandising tool driven by real-time customer preferences.
Ittierre has held the license for Galliano since 2006, having since expanded the ranges to include men’s wear, leather goods and footwear.