Gant has inked a lease to open a 2,400-square-foot men’s store in New Haven, Conn., adjacent to the Yale University campus. The store will open in late November and brings the brand back to the city of its founding in 1949.
In addition, Gant has signed an agreement with Yale to resurrect the Yale Co-Op label, which Gant produced in the Sixties. The Yale Co-Op Gant Campus Store shirt collection will feature about 20 styles for fall, which will be available in Gant’s U.S. stores in New Haven and New York, as well as online in the U.S., the U.K. and Sweden, where the company is now headquartered. The collection will expand worldwide to Gant stores in fall 2011.
The New Haven store is located at 268 York Street, on the corner of Broadway, in a historic Gothic building that echoes the architecture of Yale University. It is situated next to a J. Press shop and replaces a women’s specialty boutique.
The interior will be designed to resemble a college library, with bookcases, large wooden display tables, club chairs and table lamps. Merchandise will include the Gant, Gant Rugger and Gant by Michael Bastian collections, in addition to the Yale Co-Op line.
“Coming back to New Haven is a significant move for Gant. We are trying to carefully reconstruct and bring back our heritage so people have a good understanding of our pedigree and history,” said Ari Hoffman, president and chief executive officer of Gant USA.
Gant inked a long-term lease for the new store, with Yale University as its landlord. “The addition of Gant to the retailers on Broadway reaffirms our connection with our New England traditions,” said Abigail Rider, associate vice president of Yale and director of university properties.
The New Haven store will be Gant’s third U.S. unit, joining a flagship on New York’s Fifth Avenue and a smaller Gant Rugger shop on Bleecker Street. The latter, opened in April, has become the brand’s highest-grossing store worldwide on a square-foot basis, said Hoffman. The company is seeking locations for additional small, neighborhood stores, he added.