By  on February 7, 2019

The Gap brand, seeking to put the spark back into its messaging to shoppers, has named Alegra O’Hare, formerly with Adidas, as senior vice president and chief marketing officer.

The appointment is the latest in a string of high-level hires at Gap in an effort turnaround the business. While Gap has been suffering from operational issues and market share losses, other divisions at Gap Inc. notably Old Navy and Athleta have been performing well. The $16 billion Gap Inc. also operates Banana Republic, Intermix and Hill City.

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