NEW YORK — Gap Inc. is expected to announce today that Austyn Zung will become senior vice president of design and product development for its new women’s apparel concept targeting customers 35 and older.

Zung comes from Oscar de la Renta, where she was vice president of design. She has also held top design positions at J. Crew and John Barlett Unlimited.

Only one other key position at the yet-to-be-named division has been disclosed by Gap so far. The specialty retailer said last month that Gary Muto would be president of the new unit. Muto was president of Gap brand, which has a search under way for his successor. Zung will report to Muto.

The division plans to open as many as 10 stores in fall 2005 in two regions of the U.S. and will undergo at least a couple of seasons of testing before a decision on a more aggressive rollout is made. It will be based in New York, which is a change for Gap because the company has headquarters and all divisions based in San Francisco, with the exception of design offices in New York.

Gap is one of several major specialty retailers that in the past few weeks have disclosed new ventures. Limited Brands said it was experimenting with a modernized version of the Mom and Pop apothecary with a Bigelow test store in Easton, Ohio, and Abercrombie & Fitch is trying out a concept for women and men ages 22 to 30, called Ruehl.

This story first appeared in the October 26, 2004 issue of WWD. Subscribe Today.