MILAN — In line with its bullish international expansion plan, on June 2, Gap Inc. will open its first outlet store inside the Vicolungo Outlet Center near Milan. The 7,560-square-foot space will carry Gap staples, including jeans and logoed sportswear, as well as seasonal assortments for men, women, kids and baby.
“We are excited to bring the value expression of Gap brand to Italy for the first time and provide Italian consumers with the opportunity to purchase products designed specifically for Gap¹s fashion-minded, value-driven customer,” said Stephen Sunnucks, president of Gap Inc. Europe and Strategic Alliances The outlet, which comes six months after the inauguration of Gap’s first flagship in Milan, represents the “fastest execution of our international strategy to date,” said Sannucks. Moreover, fueled by the buoyant retail start, later this year Gap Inc.will inaugurate a store in Rome and two venues in outlet centers.
Gap Inc. currently operates more than 370 stores through its outlet channel and over the last four years, its international outlet business skyrocketed 500 percent across the United Kingdom, Canada and Japan.
Gap Inc. plans further growth in this channel with about 25 additional global stores in 2011 and through new market, such as China in 2012.