By  on August 5, 2015

New York, San Diego, Palm Springs, L.A., Baltimore — as she criss-crossed the country this past May promoting her namesake skin-care line, meeting customers, chronicling her travels on social media and tracking the growth of her business, Willa Doss personified the can-do attitude of the current crop of beauty entrepreneurs.

This story first appeared in the August 5, 2015 issue of WWD. Subscribe Today.

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