In the book, “Chasing Cool: Standing Out in Today’s Cluttered Marketplace” (Atria Books, 2007), which Gene Pressman co-wrote with Noah Kerner, Pressman wrote, “We wanted to romance the product, which meant that we would present each piece as if it was an island unto itself. We adopted a philosophy that still holds in the stores: less is more.” Pressman wrote that designers always wanted to create fixed designer boutiques within their stores, but they always resisted that pressure “in order to create our own image. Our personal aesthetic was so important to our brand that we refused to let the designer who we sold control the look and feel of the stores. No in-store installations. It was Barneys first, designers second.”

This story first appeared in the January 31, 2011 issue of WWD. Subscribe Today.


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