By  on May 3, 2018

Giambattista Valli has a new London address. The designer set down roots at 29 Sloane Street, bringing a personal touch to his namesake label’s first flagship in the British capital. Valli said he designed the boutique “almost as my own apartment in London, decorated to welcome friends — and new friends.”

The store’s furniture was collected at auctions and antique shops and hails from a range of decades — including the Forties, Fifties and Seventies. Taupe carpeting and patches of patterned, wooden parquet soften its sleek, modern look, with endless mirrors and sharp-edged, boxy glass displays and shelving. A huge screen hovers over the staircase — the more than 2,500-square-foot space stretches between two floors.

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