has named Clay Cowan chief marketing officer, effective Nov. 10. He succeeds Lizzie Francis who left the company in August. 

He will report to Michelle Peulso, chief executive officer of the Web site.

Cowan was formerly senior vice president of Global Digital for Starwood Hotels and Resorts, where he oversaw global strategy, management, and revenue for the Web, mobile, digital marketing, and social. Prior to that, he was vice president of e-commerce and digital marketing for Sports Authority.

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