Giorgio Armani Beauty has landed at Bergdorf Goodman. Industry sources revealed the space, which opened last week and includes a spa room, measures at 355 square feet, though Bergdorf Goodman would not confirm.
This story first appeared in the April 27, 2016 issue of WWD. Subscribe Today.
The counter space will carry the full range of Giorgio Armani Beauty products — 425 stockkeeping units — including color cosmetics, skin care and a fragrance and the Armani Privé line, the full assortment of which is only available in Giorgio Armani boutiques. The one-chair spa room — the only U.S. location — offers four facial treatments that are exclusive to Bergdorf’s.
Pat Saxby, vice president of divisional merchandise at Bergdorf’s, noted that Giorgio Armani Beauty, which is sold in Neiman Marcus stores, is a natural complement for Bergdorf’s, given the label’s visibility in the store’s fashion department. She expects the brand’s Luminous Silk Foundation and fragrance collection to be top sellers.
Alexandre Choueiri, president of international designer collections at L’Oréal USA, noted Armani specifically requested a feminine aesthetic and an emphasis on the brand’s color cosmetics as part of the space’s design.
“We have a big tourist clientele that is quite young and loves the brand,” said Choueiri, adding that the makeup’s prominent display should increase sales on lips and eyes because younger customers are eager to play with color.
Industry sources estimate the counter will do more than $1 million in retail within the first year of opening.