Giuseppe Zanotti "The Unfinished" sneaker

MILAN — Giuseppe Zanotti is gearing up to enhance its online strategy by unveiling its e-store in China, slated to go live on June 1.

The online destination will carry the Italian footwear brand’s lineups of women’s and men’s shoes.

Starting Friday, Chinese customers will be able to rely on an expedited delivery service and quick turnarounds since the brand has also inaugurated a fully stocked warehouse in Shanghai to manage the e-commerce operations.

“Just like any endeavor in China, for the launch of e-commerce, we wanted to guarantee the utmost service,” said founder and designer Giuseppe Zanotti.

This marks the first step of the company’s digital strategy in the country, as Zanotti is also planning to revamp its web site, which is set to launch with a renovated design in September.

In order to strengthen its presence in the digitally oriented Chinese market, Giuseppe Zanotti will also launch dedicated corners on and Alibaba’s e-tailer Tmall.

Aimed at enhancing its omnichannel strategy in the country, Zanotti plans to grow its network of physical stores accordingly, with openings expected by the end of the year in Changsha, Xian and Harbin.

The brand operates around 20 stores in China, including units in key cities such as Beijing, Shanghai and Chengdu, among others.

Luxury goods companies are increasingly investing in their online platforms in China. For example, Prada, Gucci, Bally and Louis Vuitton also opened their e-stores in that region last year.