The deal, terms undisclosed, leaves Evolution Media with a minority stake in the business.
Global Icons assists companies with services such as licensing and connecting brands to manufacturers. It has been linked with firms such as Lamborghini, Vespa and the Hollywood Sign.
Fred Segal said the transaction will help it with growth of its store count, Fred Segal-branded apparel and accessories and through its own licensing deals.
The current store fleet has Fred Segal in West Hollywood, Los Angeles International Airport and a third door domestically opening next month in Malibu. Stores outside of the U.S. include Taipei, Kuala Lumpur, Zurich, Basel, Lausanne and Bern.
“This new investment and additional support will come with incredible opportunities to supercharge our growth into new categories of business. We’ve seen worldwide demand for the Fred Segal brand and now we can take advantage of this on a global level,” Fred Segal president John Frierson said in a statement.
Five years ago, under then-chief executive officer Paul Blum, the company had also flirted with the idea of building out the store fleet, but those plans didn’t stick.
In August, growth plans resumed with Fred Segal embarking on a more ambitious growth plan for international, disclosing that plans called for 20 more of its stores over the next five years.