By  on March 21, 2018

LAS VEGAS — The secret sauce in Glossier’s winning formula is not really a secret.

The runaway cosmetics hit was founded on the premise that women share knowledge with each other — experiences they love, items they’re excited about. And, apparently, that includes their favorite makeup. Eighty percent of Glossier’s customers learn about the brand through peer-to-peer recommendations, said founder and chief executive officer Emily Weiss.

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