By  on April 12, 2018

Glossier is opening its second permanent retail location on the west side of Los Angeles, a city that counts as one of the brand’s biggest markets.

“Los Angeles is a huge market for us, and San Francisco — in a lot of California we have a lot of demand,” Glossier founder and chief executive officer Emily Weiss told WWD, speaking from San Francisco, where a monthlong pop-up store is open through Friday. Weiss said the pop-up has seen a Glossier product sold every 20 seconds on average.

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