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California resort spa Golden Door has set out to make its brand of wellness-based luxury a bit more accessible with the launch of a new retail site.

The initial product mix includes organic artisanal foods — soups, preserves and sauces — plus a mix of beauty and skin-care items. “Golden Door is built on a foundation of a healthy mind, body and spirit,” said Kathy Van Ness, general manager and chief operating officer. “With these products, customers can make a wellness program at home.” Former Golden Door chef Michel Stroot collaborated with current chef Greg Frey Jr. to create culinary items like strawberry lavender preserves, rice mixes and gluten-free Golden Door Ginger Cookies, out during the holiday season.

The beauty offerings are diverse but all sulfate- and paraben-free. “The natural surroundings at the Golden Door played a role determining the skin-care ingredients,” said Van Ness. “The products are inspired by the Golden Door’s bio-dynamic gardens and organic groves. Many of the facial products feature grapefruit, lime and lemon extracts.” The line includes a bamboo facial scrub, a citrus toner, and a plant-extract infused moisturizer and is priced from $20 to $100. 

Though the brand would not comment, industry sources estimate sales will reach $3 million over the first two years. The Beauty & Skincare line will also be available at Beautyhabit.com and the artisanal food line is being sold at Jimbo’s gourmet shop, a natural grocer in San Diego.

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