Ramy Brook will open a pop-up May 28 in Southampton, N.Y.

As Memorial Day approaches, contemporary and designer brands are meeting their customers where they are — by setting up shop in the Hamptons.

Brands such as Ramy Brook, Veronica Beard, Goop, LoveShackFancy, Christian Louboutin, SoulCycle, and Jacadi Paris are all establishing a foothold in eastern Long Island, N.Y.


Ramy Brook, the contemporary sportswear firm, will open a 500-square-foot pop-up at 28B Jobs Lane in Southampton on Friday.  It will stay open through Labor Day, and is the company’s first pop-up. The pop-up will be open seven days a week.

The store will carry the spring 2021 collection, as well as the newly launched swimwear and cover-ups and the brand’s Crazy Strong candle line. While there won’t be any exclusive apparel at the pop-up, each customer will receive a custom, reusable shopping bag with their purchase, which is exclusive to the Southampton store.

The inside features Ramy Brook’s signature orange fixtures and space to shop comfortably, and there will be outside seating to hang out. The pop-up is open seven days a week

Inside the Ramy Brook boutique in Southampton, N.Y.  courtesy shot.

“I have loved the Hamptons since I experienced my first share house the summer after I graduated college,” said Ramy Brook Sharp, chief executive officer and creative director. “A few years later, I met my husband at a bar in Southampton and it’s been our happy place ever since,” Sharp said.

Ramy Brook has one freestanding store at 980 Madison Avenue and is on the hunt for other units. “We believe in brick-and-mortar and are actively looking for other opportunities in different markets,” Sharp said.


Veronica Beard opened a permanent shop at 84B Main Street in Southampton on May 20. This marks the brand’s 15th U.S. store opening since its retail debut in August 2016. The shop is open seven days a week from 10 a.m. to 6 p.m.

Veronica Beard opened a permanent store in Southampton, N.Y.  Photo by Jaimie Baird

“Southampton has been our family’s summer destination for the last 20 years. We’re so excited and nostalgic to open Veronica Beard Main Street, the heart of Hamptons shopping,” said Veronica Miele Beard, who founded the company with her sister-in-law, Veronica Swanson Beard.

Swanson Beard said she is excited to have a Southampton location where they have spent so much time and have so many friends. “It’s a place we’ve always dreamed of having a store and can’t wait for the summer to begin,” she said

The 2,562-square-foot boutique is the largest Veronica Beard store to date. There are floral photographs from Claiborne Swanson Frank’s “Flower” series hanging throughout the boutique. Namay Samay fabrics from India create a warm feeling with rich aubergine tones which is contrasted by lighter Samuel & Sons fringe that lines the curtains.

The shop offers the brand’s full ready-to-wear, jeans and footwear collections, along with a selection of curated third-party products.

Inside the new Veronica Beard store.  Photo by Jaimie Beard


Goop has also opened a seasonal shop in Sag Harbor, N.Y.

The brand has returned to the Hamptons for the fifth year in a row. The 1,600-square-foot shop at 4 Bay Street has been updated to feel airier and lighter with clean white tones and natural fibers mixed with elements of brass. The space is designed for shoppers to drop in and stay awhile and is currently open Thursday through Sunday from 10 a.m. to 6 p.m. It will be open daily beginning June 7.

There is a living room with Gwyneth ivory boucle chairs from the Goop x CB2 collection, and expanded room for fashion, including a section featuring the G. Label collection, and a dedicated area for home, with essentials for outdoor entertaining, gifting and the beach. In addition, the jewelry area has been revamped to carry a larger assortment. The shop features a wide assortment of clean beauty staples and a wellness apothecary.

Goop has returned to Sag Harbor, N.Y.  courtesy shot.

Among the jewelry brands in the shop, which has been edited for the Hamptons, are Shay Jewelry, Nancy Newberg and Prasi Fine Jewelry, as well as some of Goop’s favorite brands such as Foundrae, Suzanne Kalan, Gigi Clouzeau, Sophie Ratner and Bondeye Jewelry.

For fashion, pre-fall and fall collections highlight styles from Ciao Lucia, LemLem, Bird + Knoll, Jade Swim, Bondi Born and A.Emery, in addition to G. Label. The Home assortment includes essentials for entertaining including such brands as Foundrae glassware, Richard Brendon barware and Edie Parker.

The clean beauty apothecary is packed with skin care, makeup and body care from such brands as Westman Atelier, Augustinus Bader and Ilia, along with Goop’s own collection of clean skin care, skin-boosting ingestibles and artisanal fragrances. The shop is also carrying an assortment of wellness items, including the Goop Wellness Double-Sided Wang Vibrator.


LoveShackFancy will open a permanent shop in Southampton on Thursday. Located at 11 Main Street, the 700-square-foot boutique is LoveShackFancy’s second Hamptons location (the first being Sag Harbor) and the ninth brick and mortar space overall for the brand.

The store has created a romantic and nostalgic experience geared to the local community. The window-box outside the jewel-box store is filled with florals. The store’s decor  has a delicate blue and white palette, reminiscent of the beach, and the shop is accented with bursts of pink, true to the heart of the brand.

The interior of the new LoveShackFancy store in Southampton.  Aletiza Photo

The space is filled with unusual antique accents, sourced personally by founder Rebecca Hessel Cohen, from around the world.

The walls of the store feature LoveShackFancy’s own wallpaper which is available in four vintage-inspired prints. Wallpaper is the latest addition to the brand’s expanding home collection and will be available for pre-order.

In addition to LoveShackFancy ready to wear, there will be LoveShackFancy home, which includes tablecloths, blankets, beach throws, bath wraps and quilts, among other products.

The decor at the new LoveShackFancy store in Southampton.  Aletiza Photo

The shop will carry a few items that can’t be found in other LoveShackFancy boutiques including Larroude shoes, Edit.58, Shourouk and hats from Sarah Bray Bermuda.

“I have been going to Southampton since I was a baby and it’s filled with the most wonderful memories for me,” said Cohen. “From trips to the candy store as a little girl, to sip and soda as a teen, it’s been my go-to-town through every period of my life. I love that it’s still populated with independent owned mom and pop stores and that it has both year round and summer residents. We are so happy to have a Southampton LoveShackFancy outpost – it’s the perfect mix of beach and town with so many wonderful restaurants, galleries and culture amidst a community of all ages, young and old.”

Inside the new LoveShackFancy store in Southampton.  Aletiza Photo



In the world of children’s wear, contemporary children’s fashion house Jacadi Paris will open its first global pop-up in East Hampton at 37 Newtown Lane, Unit 3, in East Hampton on Thursday. It will remain open throughout the fall 2021 season.

The 1,000-square-foot shop will highlight the spring collection, along with various Jacadi pieces, such as clothing, shoes, swimwear and accessories.

A look from Jacadi Paris.  courtesy shot.

“Jacadi is honored to be opening our first ever pop-up in East Hampton. As a quintessential French brand that is anchored in tradition and inclusion, we look forward to hosting the families of the Hamptons in our boutique,” said Julie Bourgeois, Jacadi North America chief executive officer.

Jacadi’s collections are geared to girls and boys, from newborn to 12 years old.

Jacadi Paris has 270 boutiques across 39 countries.


And for those looking for an outdoor workout before and after shopping, SoulCycle has returned to the Hamptons with a summer series of wellness and fashion pop-ups.

The Barn location int 264 Butler Lane in Bridgehampton has reopened with the return of SoulCycle Outside, bringing SoulCycle’s signature 45-minute indoor cycling class outdoors for the second summer in a row. The SoulCycle Collective at the Barn will feature a lineup of athleisure, beauty and wellness brands spotlighted throughout different weekends of the season.

SoulCycle’s Barn location in Bridgehampton, N.Y. will feature a series of wellness and fashion pop-ups.  courtesy shot.

Among the brands featured during various weekends are Face Gym, Freedom Moses, Hilma, Sunflower, By My Grace, LAPP, and Salvage Sacs.

Riders can shop and relax before or after classes, book facial workouts and participate in tie-dye events.

“There is palpable excitement around the Hamptons this summer, and as more and more of our riders return to the Barn – some for the first time since 2019 – it was really important to us to match that excitement with a fresh and new experience,” said Julia Horn, SoulCycle senior director, retail/general merchandise manager.

“The SoulCycle Collective at The Barn is our curation of emerging brands we are obsessed with spanning from FaceGym’s high energy facials and scientifically-backed natural remedies from Hilma to the very best new activewear by LAPP, swimwear by Solid & Striped, and so much more. Rotating all summer, we’re excited for our riders to be able to discover something new every weekend, all in one place,” added Horn.


SoulCycle Collective at the Barn.  courtesy shot

New outdoor studios in Water Mill and Montauk will also open their doors for the first time this Memorial Day weekend.


Christian Louboutin opened its first Southampton pop-up boutique on Wednesday. The 1,200 square foot store,  at 53B Jobs Lane, features both the women’s and men’s collections.

Christian Louboutin has opened its first Southampton pop-up boutique.  Carl Timpone/BFA.com

A hybrid between a traditional beach house and Louboutin’s first boutique on Galerie Véro Dodat in Paris, the pop-up is designed as a romantic hideaway immune to the passage of time. The airy, yet intimate space features cozy nooks where women feel like they are in the home of a close friend.  At the entrance are shelves suspended by fisherman ropes and striped blue sofas, reflecting the nautical spirit of the season.

Louboutin commissioned French artist Jean-Vincent Simonet to design a striking wallpaper in his signature impressionistic style for the pop-up. The illustration depicts distorted silhouettes of women’s and men’s shoes, blended with whimsical floral and pastel colors.

In addition to showcasing the spring/summer 2021 designs, the pop-up offers exclusive styles. A day-to-night favorite, the Almerio wedge in caramel-colored leather joins Nicol is Back, a satin mule. That evening style features striped ribbon straps and is offered in  two different jewel tone variations, emerald and deep burgundy.

A look inside Christian Louboutin’s Southampton pop-up.  Carl Timpone/BFA.com

The boutique also offers an exclusive three-piece capsule collection, comprised of handcrafted His and Hers flat suede espadrilles and Loubishore, a woven tote in a soft summery blue shade, available beginning in July.


One, a new retail concept destination, will open May 29 at 1 Main Street in East Hampton. Conceived as an open-ended space for brand, artist, designer and artisan pop-ups under one umbrella, One is a 5,000-square-foot luxury marketplace across two floors that will showcase fashion, accessories, jewelry, interiors, print media, and art.

Founder and chief executive officer Juliana Teeple was most recently an investment professional for Citadel LLC, where she focused on the consumer/retail sector.

One has an exclusive partnership, One x Artsy, which will set up an inaugural in-person outpost for the leading global online art marketplace. It will feature a curated array of artworks by emerging and established artists, available exclusive at One and Artsy.  A robust program of events will round out the One experience, with artist talks and book signings alongside trunk shows and capsule collections showcasing One’s creative talents.

One at 1 Main Street in East Hampton.  WESTON WELLS

One’s inaugural brand partners are Anna Mason, Indi, Vanessa Bruno, NYMaNE, Thief and Heist, Albertus Swanepoel, Amanu Studio, Haight, Krewe, Estelle Colored Glass, Roll & Hills, Saved NY, Studio Proba, Wilcoxson Brooklyn Ceramics and a curated selection of vintage denim by Display Copy. In addition, brands such as Cynthia Rowley, Malia Mills and Social Studies will be carried. One is also partnering with Import News for a dedicated print shop featuring rare titles from around the world, as well as international art, fashion and design publications.

The interior of One in East Hampton.  WESTON WELLS

The store’s interior was designed by Highland Associates in conjunction with Lissoni Associati  and Amy Lau Design.

Teeple said that particularly in this moment when people have been stuck at home and behind screens for a year, “One is a destination and experience of discovery for all five senses that we are so excited to share with East Hampton.”





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