Grafton-Fraser Inc., a Canadian men’s apparel retailer, has named Dave McGregor president and chief executive officer for all divisions including Tip Top Tailors, George Richards Big & Tall, Mr. Big & Tall and Kingsport Clothiers. He succeeds Norman Cooper, who has left the company. Most recently vice president of store operations for Hudson Bay Co.’s Specialty Division, McGregor will oversee brand positioning for each of the divisions. The company has recently unveiled a “revitalization” of its Tip Top brand by introducing an exclusive collection called Carnaby Street by U.K. designer Simon Carter at its Yorkdale Shopping Centre store in Toronto. The goal, according to the retailer, is to attract a younger customer without alienating its existing customer base and create awareness for the stores’ mix of high-profile designer brands. Other initiatives are planned for Tip Top and the George Richards chain for 2011. McGregor, a Canada native, has 23 years experience and, in addition to Hudson Bay, has worked as vice president of stores for Linen-N-Things. Founded in 1853, Grafton-Fraser operates more than 150 stores across Canada. In 2007, majority ownership of the company was sold to an affiliate of Gordon Brothers Group. Its Grafton & Co. chain merged with the Stonehouse Menswear operation and all the stores were renamed Stonehouse. However, that chain closed earlier this year, and the Stonehouse merchandise is now being sold in Tip Top Tailors.