GSI Commerce, a major provider of e-commerce and interactive marketing services to retailers and brands, has changed its name to eBay Enterprise. GSI was acquired by eBay Inc. in June 2011 for $2.4 billion.

The name change, according to Chris Saridakis, president of eBay Enterprise, would help clients understand the integration possibilities between eBay Enterprise and eBay’s other main business units, PayPal and Marketplaces, thereby helping drive consumers to its web sites and stores and increase conversion rates.

“Technology is enabling a commerce revolution,” Saridakis said in a blog. “Consumer expectations are rapidly changing. And retailers and brands must rapidly innovate to drive consumer engagement and loyalty.

Commerce today is omnichannel [and] able to occur seamlessly across any connected screen or physical store environment. Competing and winning requires integrated solutions and new tools and approaches.” He said eBay Enterprise enabled $4 billion of e-commerce transactions in 2012, that by the end of 2013 more than 30 clients are expected to have stores on the eBay Marketplaces platform, giving them another distribution channel, and that PayPal coverage will extend to more than 90 percent of client volume.

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