MILAN — Gucci is strengthening its ties with leading multibrand retailers worldwide.
Following the special projects developed in the last few months with Dover Street Market in Tokyo, New York and London, as well as Boon the Shop in Seoul, the Florentine fashion house has teamed up with Milan luxury boutique Antonia to unveil customized windows during Milan Fashion Week, running Sept. 23 to 28.
In keeping with the new window installation launched at Gucci’s flagships, two windows of the Milanese boutique will feature walls covered with the red and white Herbarium print which the brand’s creative director Alessandro Michele chose for the cruise show held in New York in June. The same pattern will embellish the tailor’s busts showcasing pieces of the brand’s resort collection, while accessories, including the new Dionysus bag, will be displayed on chairs.
Gucci’s collaboration with Antonia is part of an international strategy that will involve additional multibrand stores globally, including Dover Street Market in Beijing, where the brand will unveil a special project in November.