By  on May 29, 2018

Social media has become a critical marketing tool for fashion apparel brands — especially for the luxury sector.

New analysis by WPP’s marketing and brand consultancy firm, Kantar Millward Brown, confirms which brands are optimizing social channels to their fullest potential. Its latest “Brand Z Top 100 Most Valuable Global Brands Ranking” report named Gucci as the fastest-growing luxury brand this year. Louis Vuitton was labeled as the “[number-one] most valuable luxury brand.”

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