By  on May 13, 2016

Guess Inc. has a new technology planned for play that’s aimed at wooing online customers into its stores.

The denim-maker and retailer is set to be the official launch partner for New Jersey start-up Radius8’s new service that lets retailers take the digital traffic they’re seeing around an actual store and help give customers the nudge to get off their computers and into the physical door. That means Guess will use Radius8’s platform, which lives on the cloud, to track what its web site visitors are looking for in relation to their nearest store. Visitors online will see dialogue box prompts on their screen informing them of things such as their nearest store or what other people are looking at that’s in stock, in store. They can then e-mail the store to reserve items.

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