Guess Inc. has a new technology planned for play that’s aimed at wooing online customers into its stores.
The denim-maker and retailer is set to be the official launch partner for New Jersey start-up Radius8’s new service that lets retailers take the digital traffic they’re seeing around an actual store and help give customers the nudge to get off their computers and into the physical door. That means Guess will use Radius8’s platform, which lives on the cloud, to track what its web site visitors are looking for in relation to their nearest store. Visitors online will see dialogue box prompts on their screen informing them of things such as their nearest store or what other people are looking at that’s in stock, in store. They can then e-mail the store to reserve items.
As 2018 comes to a close, we’re taking a look back at the best party photos of the year. First up, newlyweds Nick Jonas and Priyanka Chopra in black tie at Ralph Lauren’s 50th anniversary show in September.
📸: @zefashioninsider .
“Sand, summer, sea,” is how designer Sarah Staudinger describes of the beginnings of her latest collection for Staud, writes @elmercer.
Summer was encapsulated through an array of adorable picnic inspired garb in poppy hues like tablecloth gingham compact knit playsuits and matching sets and plenty of crudite-emblazoned offerings. The best foodie-looks included a salad printed waffle minidress with matching cardigan or a matching neon green knit set with fringe made of mini glass lemons (and matching croakies). #wwdfashion
With a litany of sold-out collabs, a history-making debut show for Louis Vuitton men’s and armfuls of awards, Virgil Abloh is WWD’s Newsmaker of the Year. 📸: @lexieblacklock .