Guess Inc. has a new technology planned for play that’s aimed at wooing online customers into its stores.
The denim-maker and retailer is set to be the official launch partner for New Jersey start-up Radius8’s new service that lets retailers take the digital traffic they’re seeing around an actual store and help give customers the nudge to get off their computers and into the physical door. That means Guess will use Radius8’s platform, which lives on the cloud, to track what its web site visitors are looking for in relation to their nearest store. Visitors online will see dialogue box prompts on their screen informing them of things such as their nearest store or what other people are looking at that’s in stock, in store. They can then e-mail the store to reserve items.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit